Fragonard

Fragonard is celebrating its 100th anniversary.

In 2026, Maison Fragonard will celebrate its 100th anniversary! A century of history, passion and the passing on of exceptional expertise, born in Grasse, the world capital of perfume.

Since 1926, Fragonard has been promoting the art of perfumery on the French Riviera, opening the doors of its iconic venues to share its heritage and expertise with visitors from all over the world.

A unique cultural and sensory experience

Through its three iconic sites on the French Riviera, Fragonard offers much more than just a visit: it is an immersion in a century of history, in the heritage of Grasse and in the Mediterranean way of life.

To celebrate its centenary, the House invites everyone to discover, experience, create and, for the duration of their visit, become part of this century of fragrant history.

Grasse – Historic Centre

A journey through the history of perfume

Nestled amongst the picturesque streets of Grasse, the Fragonard Historic Factory welcomes you to a building steeped in history.

The guided tour takes you on a journey through the key milestones in the history of perfumery in Grasse:

  • The origins of perfumery in the 17th century, stemming from leatherworking
  • The rise of perfume flower cultivation (rose, jasmine, tuberose)
  • Traditional extraction methods, from distillation to enfleurage

The production workshops, which are still in operation, reveal the secrets of transforming raw materials into exquisite fragrances.

Things to see and do

  • Free guided tour
  • A museum tracing 3,000 years of the history of perfume
  • Heritage shop

Not to be missed

Grasse – The Flower Factory

Contemporary perfumery in action

Just a few minutes from the city centre, the Fabrique des Fleurs site embodies Fragonard’s modernity. In a bright, contemporary setting, you can discover the current stages of production:

  • Mixing of concentrates
  • Maceration
  • Bottling and packaging

This venue highlights the continuity between tradition and innovation, demonstrating how a century-old company remains firmly focused on the future.

Èze Village

The perfume overlooking the Mediterranean

Perched between sky and sea, the medieval village of Èze is home to one of Fragonard’s most beautiful factories.

Not to be missed